Pursuit of Value
Perfecting the Art of Electronics
By "perfecting the art of electronics," Alps Electric is committed to developing new value that contributes to the prosperity of society, and brings convenience to people's lives. Electrical and electronic equipment have become an indispensable part of our lives. These devices are increasingly becoming high-performance, multi-functional and compact, and are dependent upon the even smaller electronic components inside them, which carry out a variety of highly specific functions. Alps' electronic components are incorporated into all kinds of products, including automobiles, home appliances, cellular phones, PCs, printers, and game consoles. In this way, our electronic components contribute to making people’s lives safer, more convenient, and comfortable.
Developing Products to Meet Customers' Needs
In our daily lives, we are surrounded by various kinds of radio waves used for broadcasting and communication with television and mobile phones. The condition in which these radio waves interfere with each other causing communication problems such as difficulty in receiving proper data between devices is known as “noise”. Noise can even occur in the inside of digital devices themselves including mobile phones. As a countermeasure for this problem, Alps Electric developed a “Magnetic Sheet Liqualloy™ for Noise Suppression” based on proprietary technology cultivated through R&D of magnetic materials.
Besides suppressing noise, magnetic sheets are also used to efficiently catch radio waves. They help stabilize RFID system communication in non-contact IC cards such as “Suica™;”(*1) (rechargeable prepaid travel passes) and “OSAIFU KEITAI™(*2) (mobile phones equipped with electronic money) by catching radio waves and improving antenna sensitivity.
We will continue to support the digital society through utilizing our proprietary technologies to develop products that use this magnetic material.
(*1) Suica™ is a trademark of East Japan Railway Company.
(*2) OSAIFU KEITAI™ is a trademark of NTT DOCOMO, Inc.
「CEATEC JAPAN 2010」
Alps' booth at CEATEC JAPAN 2009
Each year, Alps Electric participates in CEATEC Japan, Asia’s largest general IT and electronics exhibition showcasing the latest products, services and technologies. The theme for 2010 was “Digital Harmony – Technology for comfortable and eco living.” Alps introduced its initiatives for the creation of a low-carbon society, exhibiting products within the “green” devices business. On-site demonstration of a gesture input module for televisions was also provided as Alps presented its ideas for next-generation input devices. Visitors to the Alps booth were able to exhibit Alps’ products and technological capabilities through hands-on exhibits, and feedback received is being applied to the creation of new value.
Conveying Alps' core technology and product value
while also listening to customer voices
